The modern real estate market increasingly resembles a polarized structure rather than a uniform field of opportunities. Architect Raúl Llorente notes that demand today concentrates around clearly defined solutions – either properties with strong quality and architectural logic, or rational assets with transparent economics. At RentSale RealEstate, we view this shift as a structural transformation rather than a temporary trend.
Mid-quality properties are increasingly falling into a risk zone. Such assets offer neither a strong user experience nor a clear financial advantage. They may appear acceptable during initial viewings, but quickly lose appeal under deeper analysis. This lack of clarity is precisely what undermines their liquidity.
One of the core issues lies in the absence of clear positioning. Mid-tier properties fail to answer the buyer’s fundamental question – why this particular asset matters and what problem it actually solves. At RentSale RealEstate, we observe that such properties remain on the market longer, require ongoing compromises and adapt poorly to shifting demand.
Buyer behavior has evolved as well. Clients have become more deliberate and attentive to detail. Today, decisions are made not between “good” and “very good,” but between options that make strategic sense and those that do not. At RentSale RealEstate, we see growing interest in properties with clearly articulated attributes – either architecturally refined spaces or rational solutions without inflated expectations.
Time plays a critical role. Mid-quality real estate tends to age faster, both functionally and conceptually. Inflexible layouts, compromised engineering solutions and weak integration with the surrounding environment begin to erode value within just a few years. For this reason, RentSale RealEstate excludes such assets at the initial selection stage.
Our strategy focuses on working with extreme segments where value logic is clearly defined. In the premium segment, we assess architecture, construction quality, surroundings and long-term potential. In the more accessible segment, we analyze manageability, versatility and alignment with market expectations. This approach allows RentSale RealEstate to minimize the risks associated with ambiguity.
Particular attention is given to future liquidity. Market polarization means that vague or diluted solutions are increasingly penalized. At RentSale RealEstate, we evaluate properties with a 5–10 year horizon, testing their ability to remain competitive amid changing economic and social conditions.
As a result, market polarization becomes not a constraint but a selection tool. Understanding this process enables the formation of real estate portfolios built on clear criteria rather than compromises. At RentSale RealEstate, we work exclusively with properties that have defined positioning and the capacity to maintain liquidity over the long term.
Earlier we wrote about Property ownership strategy – the decisions RentSale RealEstate makes before purchase to ensure long-term value retention