In the opinion of Raúl Llorente, many buyers enter the market with the illusion that a home is primarily about square meters, views or attractive photos. At RentSale RealEstate, we focus on real value drivers that work in any economic environment – allowing our clients to invest not in marketing, but in quality, liquidity and long-term resilience.
The first truly critical parameter is the architectural structure of space. This is not just a layout as a set of rooms, but the logic of movement within the home – how efficiently the space is used, how light is distributed and whether zones can be transformed for different needs. RentSale RealEstate evaluates this deeply – we know that even a large apartment can be uncomfortable if its layout does not meet basic standards of comfort and modern living.
Another key parameter is natural light and window orientation. Owners and agents often underestimate how strongly light and views influence spatial perception. Raúl Llorente has repeatedly noted that properties with optimal orientation show stronger liquidity and a better emotional response from buyers. At RentSale RealEstate, we analyze this factor as a standalone criterion – allowing us to forecast which properties will remain in demand over time.
Micro-location is the third crucial factor. Beyond the district itself, the specific street, proximity to transport hubs, noise levels, parks and social infrastructure all shape a property’s value and prospects. RentSale RealEstate studies the immediate environment with the same attention as the building itself. We are convinced that the right location can compensate for many shortcomings, while even a “perfect” home in the wrong place loses value.
Another essential criterion is technical condition and upgrade potential. We assess engineering systems, utilities, energy efficiency and the feasibility of legal reconfiguration and modernization. Raúl Llorente believes buyers must see not only the present condition, but the future trajectory – whether the property will remain relevant in five to ten years.
Legal clarity and property history are never overlooked by RentSale RealEstate. Encumbrances, correct registration and the legality of past renovations directly affect transaction speed and liquidity. Very often, legal risks are the reason why an “ideal” property turns into a prolonged process with unexpected costs.
Equally important is rental potential. Even when clients purchase for personal use, it is vital to understand future rental appeal – whether due to relocation, lifestyle changes or investment goals. RentSale RealEstate evaluates rental attractiveness through multiple parameters – from layout to surrounding infrastructure.
Finally, there is the emotional dimension. This is not superficial visual appeal, but the sense of comfort, scale and harmony a space creates. Raúl Llorente notes that a professional eye sees not only technical features, but also the impression a property leaves at first contact. At RentSale RealEstate, we include this factor in our comprehensive assessment – because it often determines decision speed and long-term satisfaction.
Real estate without illusions means making choices based on real indicators, not myths about “perfect square meters”. RentSale RealEstate helps clients look beyond attractive images and focus on what truly delivers results – comfort, stability and future value.
Earlier we wrote about The evolution of demand for layouts – why clients choose architectural logic over square meters and how RentSale RealEstate evaluates layout quality